Craft-roasted speciality coffee - sustainably & ethically sourced
WELCOME to “Rå Hygge” a Nordic based community brand. It does not matter how you pronounce “hygge” [‘hygə], as it is more a feeling than a word. Some say it is a feeling of togetherness and atmosphere - of home. In Denmark, coffee is the first thing Danes think about when they want to hygge. As we drink most coffee per capita in the world in our region, we want to offer the best cup for both people and planet not compromising on taste.
An umami effect ?
We might think that if something is good for us and healthy, it does not necessarily taste good. Fortunately, it's not the case in our mushroom coffee because we have carefully balanced them with the taste of the coffee, so that you can actually taste several notes of, for example vanilla from chaga. We like to call this addition to flavours, an umami effect, as we know from Eastern cuisine when adding mushrooms.
Enduring Energy ·
We would like that everyone who loves coffee, should be able to drink it without experiencing side effects and in addition to have an even better coffee experience. We would like to compare the effect of adding mushrooms in the coffee, to green or black tea, which are invigorating but with less ups and downs. But mushroom coffee can also be compared to some guarana based energy drinks with longer and more enduring energy. Coffee has many health-promoting properties already and combined with the mushrooms it becomes an amazing energizing drink with the right balancing effect.