WELCOME to “Rå Hygge” a Nordic based community brand. It is not important how you choose to pronounce or spell “hygge” [ˈhygə], as it is more of a feeling than a word. Some say it is a feeling of togetherness and atmosphere - of home. Coffee is considered the nr. 1 product associated with hygge. Hygge is a positive feeling which we would like to spread worldwide and being part of the region who drink most coffee per capita in the world, what better way to spread hygge, than with a better cup of coffee for both people and planet.
Our vision is to offer products, which we all love to consume on a daily basis, combining them with some of the most vitalizing and super charged ingredients. (thus the “Rå” part of the brand name). We aim to offer better choices for both people and planet for a healthier and happier future for our mother earth and all of us living of her grace.